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    Join industry leading brands

    Convert to leading brands and master the art of renowned product systems with free brow and lash conversion courses when you buy a kit for a limited time only.

    book now

    Our top picks

    1. Nouveau Lashes Lash & Brow Conditioning Serum Nouveau Beauty
      Nouveau Lashes Lash & Brow Conditioning Serum

      8ml

      Add to Wish List
    2. HD Brows Brow Dye Nouveau Beauty
      HD Brows Brow Dye

      5 shades

      Starting at £5.65

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      Add to Wish List
    3. Maxymova Goccia Blue Diamond Serum Nouveau Beauty
      Maxymova Goccia Blue Diamond Serum

      15ml

      £27.15
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      Add to Wish List
    4. Saint and Serenity Second Skin Cloud White Nouveau Beauty
      Saint and Serenity Second Skin

      2 shades

      Starting at £22.99

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      Add to Wish List

    Elevate extensions with OPI GELevate

    The GELevate Extension System is a game-changer for your treatments, helping you achieve flawless results in record time. Discover their new soft gel tips and builder gels.

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    Get Retail Ready

    Stock up on retail must-haves your clients will love. Shop lash, brow, tan, skin and nail retail for less

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    New Navy cuticle collection

    Following the cult popularity of their Cuticle Balm, Navy have just launched their brand new Cuticle Serum Pen and the Hand & Cuticle Serum.

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    Shop your favourite brands

    Brow Spa

    Saint & Serenity

    Tina Davies

    O.P.I

    Navy

    Our insider spotlight

    Brow Spa are on a mission to get everyone to prioritise self-care and embrace natural beauty. Discover their product ritual that works to care for the brows, body and soul, whether that's as a luxurious treatment add on or retailed to clients.

    shop brow spa

    Why you’ll be obsessed with Nouveau Beauty

    brands you know and love
    award-winning education
    backed by pro beauty experts
    free delivery options

    NouVIP

    Trained with one of our brands?

    Automatically become a NouVIP and benefit from delivery perks, exclusive offers and early access to the latest launches.

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    FAQs

    We’ve listed below some of your commonly asked questions; can’t find what you’re looking for? Contact us.

    Who can apply for a Nouveau Beauty account?

    Any qualified beauty professional or beauty student can apply for a Nouveau Beauty trade account. See our terms and conditions, or apply for an account. 

    How do I become a NouVIP?

    If you’ve already trained with one of our house brands – Nouveau Lashes, HD Brows, K.B Pro, Dermatude or A-Lift – you should automatically become a NouVIP, just ensure you use the email address associated with one of your existing accounts when creating your new account, so you have the correct permissions from day one. For new customers, all you need to do is book on and complete one of our courses and you’ll be upgraded, meaning you’ll receive preferential shipping rates, early access NPD and more to come. Find out more. 

    If I have an account can I purchase all products available on the site?

    Some of our products are restricted to those who have a specific brand qualification (our clever digital team have done some background magic so our systems know!). Or in some instances there is preferential trade pricing available to those who have trained with a specific brand.  

    We always recommend you login when shopping with us, so that you get a fully personalised experience. By logging in it allows us to clearly signpost what is available to you and when something isn’t. Find out how you can go about gaining access to our full range of products via training. 

    How can I get my brand and products on Nouveau Beauty?

    Are you an established professional beauty brand, or the next big thing? We want to hear from you. Contact our beauty obsessed customer experience team and we’ll be happy to discuss how you can join us. 

    Can I become a content creator for Nouveau Beauty?

    We’re always on the lookout for talented beauty professionals to join our NouTribe on socials. Contact our comms team. 

    How can I work for Nouveau Beauty?

    We’re part of the Nouveau HD Beauty Group. Visit their careers page to find out about the latest opportunities across the group and to find out how to get in touch with our recruitment team

    I’m not a beauty professional, where can I buy your makeup and aftercare products?

    Visit the HD Brows and Nouveau Lashes websites to shop the full range of retail makeup, false lashes, beauty tools and aftercare products direct. 

    Interested in joining our beauty obsessed professional community? Check out our range of professional training courses, and make a career move you'll never look back from!