The house of industry-leading nails

We have welcomed two new brands and a new product category to the house of professional beauty. Say hello to OPI and Navy Professional Tools in our brand new range of professional nail products.

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All your favourite pro beauty products in one place, for the first time ever 

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Summer heroes

Just in: Sienna X, Fake Bake and Bronzie will help give your clients a summer-ready glow

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Learn and grow

Seasoned professional or new to beauty, discover professional courses from award-winning brands

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Shop your favourite brands

London Lash


Sienna X



Our insider spotlight

Tina Davies is a global PMU icon and we're excited to bring to you a range of her best-selling pigments and universal needle cartridges, as well as the all new FADE pigment range.

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Why you’ll be obsessed with Nouveau Beauty

brands you know and love
award-winning education
backed by pro beauty experts
free delivery options


Trained with one of our brands?

Automatically become a NouVIP and benefit from delivery perks, exclusive offers and early access to the latest launches.

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Weve listed below some of your commonly asked questions; can’t find what you’re looking for? Contact us.

Who can apply for a Nouveau Beauty account?

Any qualified beauty professional or beauty student can apply for a Nouveau Beauty trade account. See our terms and conditions, or apply for an account. 

How do I become a NouVIP?

If you’ve already trained with one of our house brands – Nouveau Lashes, HD Brows, K.B Pro, Dermatude or A-Lift – you should automatically become a NouVIP, just ensure you use the email address associated with one of your existing accounts when creating your new account, so you have the correct permissions from day one. For new customers, all you need to do is book on and complete one of our courses and you’ll be upgraded, meaning you’ll receive preferential shipping rates, early access NPD and more to come. Find out more. 

If I have an account can I purchase all products available on the site?

Some of our products are restricted to those who have a specific brand qualification (our clever digital team have done some background magic so our systems know!). Or in some instances there is preferential trade pricing available to those who have trained with a specific brand.  

We always recommend you login when shopping with us, so that you get a fully personalised experience. By logging in it allows us to clearly signpost what is available to you and when something isn’t. Find out how you can go about gaining access to our full range of products via training. 

How can I get my brand and products on Nouveau Beauty?

Are you an established professional beauty brand, or the next big thing? We want to hear from you. Contact our beauty obsessed customer experience team and we’ll be happy to discuss how you can join us. 

Can I become a content creator for Nouveau Beauty?

We’re always on the lookout for talented beauty professionals to join our NouTribe on socials. Contact our comms team. 

How can I work for Nouveau Beauty?

We’re part of the Nouveau HD Beauty Group. Visit their careers page to find out about the latest opportunities across the group and to find out how to get in touch with our recruitment team

I’m not a beauty professional, where can I buy your makeup and aftercare products?

Visit the HD Brows and Nouveau Lashes websites to shop the full range of retail makeup, false lashes, beauty tools and aftercare products direct. 

Interested in joining our beauty obsessed professional community? Check out our range of professional training courses, and make a career move you'll never look back from!