Why offer piercing in your salon?
Quick and easy to carry out
No matter how experienced you are and how quickly you work, there is always a limit to how fast you can carry out beauty treatments. From curing gel polish to letting brow tint develop, there’s no avoiding the waiting around that comes with some beauty treatments. However, piercing treatments can often be carried out in a short space of time, making them easy to slot into your diary.
A valuable add-on service
Piercing isn’t just another treatment; it’s a high-value add-on. The service requires relatively low overheads once training and equipment are in place, and it provides the opportunity for both immediate revenue and longer-term customer loyalty.
A client might come in for a brow or lash appointment and impulsively decide to book a piercing at the same time. This cross-selling opportunity helps boost your earnings per client without taking up too much extra time. It’s also quite addictive, meaning clients are likely to come back for more.
As you'll be stocking arange of beautiful jewellery, you can then retail these to anyone, not just piercing clients, for additional revenue opportunities.
Meeting client demand in a trusted setting
Clients already trust you for their facials, brows, lashes and nails. Offering piercing within that same familiar environment gives them peace of mind that they’re being looked after by a qualified professional in a clean and regulated space.
Standing out in a competitive market
The beauty industry is competitive, and artists are always looking for ways to differentiate themselves. Adding piercing to your treatment menu can be a simple yet effective way to attract new clients, especially a younger clientele who are drawn to creative self-expression through piercings.
Trends in beauty come and go, but the appeal of piercings remains strong. By adding this service, you can tap into a consistently popular market while staying ahead of competitors who may not yet offer it.
Inverness: the gentle ear piercing innovation
Inverness developed their unique ear piercing system to bridge the gap between the current methods on the market.
Think this is a standard gun? Think again! The Inverness systems uses a hand pressured instrument designed to safely and gently pierce ears – yes, it is possible.
Inverness vs ear piercing gun
The traditional ‘gun’ piercing method that many of us may have experienced in our younger years is carried out by pushing jewellery through the ear, however the earring tip is often too blunt for this meaning that the gun has to use a lot of force to get it through. However, Inverness’ system requires 23% less force than other leading piercing systems.
Inverness vs needle piercing
Whilst needle piercing is considered safer than the old style traditional gun, there are still reasons people may not want to get pierced using a needle.
Firstly, needles are scary! A lot of clients would love to get a piercing but are too scared of needles to actually get it done. You can now offer them a solution that’s needle free and still safe.
It’s also super gentle, helping to alleviate some of those worries.
Why choose Inverness ear piercing training?
- Online and in-person training
- A safe and trusted system
- Beautiful jewellery from the start – no ugly healing jewellery
We know that taking a leap into something totally new can be a bit daunting, so we sent two of our Pro Team members to try out the Inverness Ear Piercing Course and give us the low down.
Ready to learn something brand new and unlock your next additional revenue stream?
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