The house of professional beauty

Exclusively for beauty professionals

At Nouveau Beauty, we’ve been revolutionising the professional beauty industry for over 30 years. We’ve redefined brows, with the UK’s #1 salon brow treatment; invented the lash lift, with the original LVL; and transformed permanent makeup and medical tattooing, with rewarding work for thousands of artists.

shop now

Create your best work with the

Best products in the industry

Shop everything you need from a handpicked selection of brands you know and love (and we'll be continuing to add more over time, so keep your eyes peeled), for the ultimate salon treatments to offer your clients. Be the first to discover what’s new and what’s trending, and how your business can capitalise on the latest beauty treatments with our expert training courses.

Learn, earn & save, with NouAcademy



Take your passion for professional beauty to the next level, with the official online learning platform of Nouveau Beauty - where all our brand partner training journeys start out. And gain access to exclusive products and discounts, as you gain NouVIP status.

learn more

We don’t just know beauty…

We feel it

Nouveau Beauty is the coming together of knowledge, expertise, and passion. It’s a supportive space for professionals to share their beauty obsessions and grow together. Be inspired and learn from an established community of peers and mentors.

Meet pro beauty pioneer

Karen Betts

We’re proud to be headed by Karen Betts, one of the UK’s leading authorities in professional beauty training and treatments. With over 30 years’ experience as an artist in her own right, Karen has successfully grown an entire beauty empire, home to award-winning brands and products that push the boundaries of beauty innovation.

Karen’s relentless work ethic and commitment to nurturing new talent has helped launch thousands of new careers and businesses. Now she has extended her mission to revolutionise the way professionals shop and learn, all in one immersive experience.