The house of professional beauty

Exclusively for beauty professionals

At Nouveau Beauty, we’ve been revolutionising the professional beauty industry for over 30 years. We’ve redefined brows with the UK’s #1 salon brow treatment; invented the lash lift with the original LVL; and transformed permanent makeup and medical tattooing with rewarding work for thousands of artists. 

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Create your best work with the

Best products in the industry

Shop everything you need from a handpicked selection of brands you know and love (and we'll be continuing to add more over time, so keep your eyes peeled), for the ultimate salon treatments to offer your clients. Be the first to discover what’s new and what’s trending, and how your business can capitalise on the latest beauty treatments with our expert training courses

Breaking beauty barriers

Building beauty standards 

We have always been passionate about upholding and elevating high industry standards and we believe a key factor in that is education, education, education

Our aim is to ensure that every artist has access to the best products and the best education so that they can perform their best ever treatments. That's why we work closely with our homegrown and partner brands to deliver a range of free online courses to help you make the most of your Nouveau Beauty orders. 

Learn, earn & save, with NouAcademy



Learn, earn and save with Nou Academy

Take your passion for professional beauty to the next level, with the official online learning platform of Nouveau Beauty - where all our brand partner training journeys start out. And gain access to exclusive products and discounts, as you gain NouVIP status.

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We don’t just know beauty…

We feel it

Nouveau Beauty is the coming together of knowledge, expertise, and passion. It’s a supportive space for professionals to share their beauty obsessions and grow together. Be inspired and learn from an established community of peers and mentors.

Meet our team

beauty pioneers


Behind the brand is a team full of beauty enthusiasts who are passionate about taking professional beauty to the next level. There’s our global education team who deliver the highest standard of training in new and engaging ways.  

Our in-house product development team are always hard at work creating your new treatment and retail favourites, as well as continuously reviewing our existing products to see if we can make them even better. 

Whether you have questions on products, want to book training or need support with your treatments, our customer experience team who are only ever a phone call, email or social media message away. Plus, our marketing team have got your back with free social media assets to help promote your business.