2024 nail trends
Healthy natural nails
Nail care has evolved, and in 2024, the focus is on achieving longer, stronger and healthier natural nails. Builder gel is stealing the spotlight, offering a durable and long-lasting solution for clients seeking impeccable nail strength.
Clients are also stepping up their nail care routines to help support their natural nail growth. Manicurists have been emphasising the importance of regularly using cuticle oil and it appears that clients are finally starting to take it more seriously. The award-winning OPI Repair Mode has rapidly become a best-seller for the brand thanks to its ability to transform damaged nails in as little as six days.
Textural accents
Gone are the days of a simple nail colour. Nail art has been growing in popularity in recent years and this year sees a new wave of trends come in. Gold chrome accents and textural effects such as velvet glitters and milky creams are the go-to for nail art, adding a touch of elegance and modern sophistication.
Soft and sheer
Whilst natural nails are growing stronger and harder, nail styles are taking a softer approach this year. 2023 seemed to be all about the powerful nail shapes (think stiletto), but this year the softer curved almond will become a client favourite. This will be perfectly complemented with soft pastel shades or sheer nudes.
2024 brow trends
Baby brow lamination
Brow lamination as we know it may be dying down, but baby brow lamination is about to become the biggest brow trend of the year. This softer take on the look involves laminating the fronts of the brow to create a soft, natural and feathery brow look without needing to use brow gel every day.
Next generation microblading
Similar to the trend for baby brow lamination, microblading will remain a key way for clients to achieve a groomed brow without daily styling. The key look that clients want to achieve will be a hyper-realistic finish that is tailored to their existing brows and their style.
Bleached brows
We know this is a trend that is forecasted every few years, but love it or hate it, it’s back. As the 2023 ‘clean girl’ aesthetic makes way for bolder beauty looks this year, 90s grunge is having a resurgence. The edgy look of bleached brows pairs perfectly with the grungy makeup trend.
2024 lash trends
Wispy lash extensions
Lash extensions will continue to be popular as beauty lovers look for ‘high maintenance’ treatments that help to make their day-to-day routines far more low maintenance. However, the desired look is set to be a more natural, wispy and feathery look that perfectly ties into the current TikTok trend for ‘old money makeup’.
Coloured lashes
On the flip side, lashes will also be getting a playful makeover this year with a pop of colour. From subtle burgundy to vibrant blue, coloured mascaras are cropping up all over TikTok to add a fun twist to eye makeup looks.
Armed with these insights into the beauty trends of 2024, beauty professionals can elevate their services, ensuring their clients receive the latest and most sought-after treatments. Stay ahead of the curve, embrace creativity, and let these trends inspire your artistry in the ever-evolving world of beauty.
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