Brow bleaching: what is it and when can you use it on clients?

Brow bleaching: what is it and when can you use it on clients?
Brow bleaching and brow lightening are growing in popularity among beauty professionals and their clients. Often mistaken for a totally bleached out brow look, it involves lightening the colour of the eyebrows, resulting in a softer look. If you're wondering what brow bleaching is and when it can be used on clients, you've come to the right place. In this blog post, we will discuss the basics of brow bleaching, what to consider when using it on clients, and how to find the right products for the job. Keep reading to learn more about this latest trend in beauty.
19.05.24

What is brow bleaching?

Brow bleaching, also known as brow lightening, is a process that can be added into brow treatments. It involves using a professional brow bleach to lighten the hair colour, a technique that can’t be achieved with tint alone.

Despite the word bleach, it’s not as scary as it sounds. Brow lightening artists don’t just create bleach blonde brows (let’s face it, it’s not a look that’s for everyone); it can be as subtle or as dramatic as your client requests.

What products do you need for brow bleaching?

To perform a brow lightening treatment, you’ll need all your usual tinting and hair removal products, plus a bleach that has been specifically designed for use on the eyebrows.

If you’re just wanting to create a more subtle tone to your existing brow tints, you can use a Brow Dye Diluter to help soften the shade.

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When can you use brow bleaching on clients?

Brow bleaching is a versatile addition to your treatments for many clients. It has many more benefits than you might have thought.

Brow lightening

Brow Lightening

Expand your tinting options and create the perfect shade for every client, whether that’s a subtle change, achieving a better match to hair colour or something a bit more dramatic.

Ombre brows

Ombre brows

Create an on-trend ombre brow look with targeted brow lightening and clever tinting tricks.

Grey coverage

Grey coverage

Brow artists will know that grey hairs can be hard to tint. Bleaching them prior to tinting (even if you intend to take them darker) helps the greys pick up colour so you can get an even coverage.

Brow correction

Brow correction

Adding brow lightening as an additional step prior to hair removal makes it much easier to remove stubborn, coarse and wiry hairs. This will allow you to be more precise with your brow shaping.

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When brow lightening is not suitable

Brow lightening can be added into a brow tint and shape treatment, but it should not be combined with a brow lamination treatment. Here are our top tips for looking after brow lamination.

Are there any risks to brow bleaching?

Brow bleaching is a safe cosmetic treatment when it’s carried out by a professional who has been trained in the correct way to use the products. It’s also advised that your client follow a brow care routine to help keep the hairs hydrated and healthy.

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As you can see, brow bleaching is for far more than just creating trend-led looks and is a worthwhile addition to every brow treatment menu

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