Lip blush: the permanent makeup treatment everyone is talking about

Close up of smile with results of a lip blush treatment

With over 437.8m views on TikTok for #LipBlush videos, it’s the permanent makeup treatment that’s rapidly growing in popularity. Despite it becoming one of the hottest lip treatments, those that are not in the PMU industry may not be 100% sure what it is.  

Lip blush is a form of permanent lip makeup that can add a soft colour, definition, and shape to the lips, creating an enhanced look that is incredibly natural. It’s a fantastic option for clients who want to enhance their lip shape and colour, without having to go through the hassle of reapplying lipstick or lip liner daily. 

In this post, we’ll take an in-depth look at this viral treatment and show why it’s far more than just another beauty fad. We think that the popularity of lip blush is here to stay.  


What are lip blush treatments? 

Lip blush treatments are a form of lip PMU. It’s a cosmetic procedure that uses micro-pigmentation to give lips a more defined, vibrant and symmetrical appearance. This treatment is perfect for those who want to add a subtle hue or restore their natural lip colour.  

As you’d expect, the process begins with the application of a numbing cream on the lips to reduce discomfort. Once the area is numb, the artist will start by mapping out the lips with a pencil before implanting the pigment with a digital PMU machine.  

Before and after image of lip blush

Image: @beaubrows

Who are lip blush treatments suitable for? 

Lip blush treatments are suitable for a wide range of clients. The treatment is ideal for those looking for natural-looking colour enhancement or for those who may have lost their lip colour due to age or medical conditions. Lip blushing can also be used to correct unevenness in the lip colour or shape, or even to create a subtly fuller-looking pout.  

The treatments are suitable for most skin tones and types and can be used to subtly enhance natural features.  

How long does lip blushing last? 

Lip blushing can last anywhere from three to four years, depending on your client’s skin type and lifestyle. As with any PMU treatment, the longevity of the colour will depend largely on how well your client looks after their lips post treatment.  

Lip blush vs permanent lip colour 

You might be wondering what makes lip blush different to standard lip PMU? The finish of a lip blush treatment is a softer, subtle look, like the effect of a lip tint or stain. The artist would generally use a fine needle and a lower speed on their machine to achieve minimal saturation of pigment. Clients who want to add colour to their lips but in a very natural way may choose a lip blush over a standard lip tattooing treatment. 

Before and healed results of a lip blush treatment

Image: @rachelmaycosmetics

Not only is it ideal for clients who don’t wear makeup and want something subtle, it could also be an option for those who like to play around with lipsticks and want to keep the PMU softer and subtle.  

If lip blush gives the effect of a lip tint, a standard permanent lip treatment is more akin to a lipstick. There’s a deeper colour saturation that achieves a more vivid colour and defined look. 

Natural results can be achieved with both methods, but a thorough consultation with the client will help to determine which technique will achieve their desired result.  

As lip blush continues to grow in popularity, now is a great time to add this treatment to your offering.  

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Header image: @savannaharmsteadpmu