5 tips to build a bustling client base

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Here at Nouveau Beauty, we’re all about helping your salon thrive. We already bring you the very best in game-changing products, tools, and techniques. And now, thanks to our partnership with Treatwell, we’re here to give your business a glow-up, too. Ready to bring in new clients and boost bookings like never before? Read these 5 tips to do just that. 

26.05.24

1. First impressions count

Your salon's branding speaks volumes. Whether your vibe is serene and spa-like or edgy and avant-garde, consistency is key. From salon décor to your socials and website, make sure that your brand is consistent, recognisable, and relatable for your clientele.

I would recommend having a wide variety of treatment results, showcasing clients of all ages and especially correction content if possible. Many clients can be put off by big trends or seeing one type of clientele starring in all your pics. Let them know that everyone is welcome.”

Terri Hordle

HD Brows Online Trainer

2. Stand out from the crowd 

For beauty pros like you, competition is everywhere. Your salon needs to get noticed – on socials, online, and by passers-by. Think about unique ways to introduce your salon to the world, like collaborating with other local businesses, offering an intriguing or unusual treatment, or hosting events. And don’t forget that a strong online presence is priceless in today’s market. Treatwell highlights your business’ brilliance to attract new clients with unbeatable visibility on Europe’s No.1 marketplace. 

3. A glowing reputation 

A bank of good reviews builds potential clients’ confidence when booking you. Don’t be afraid to ask your clients to leave feedback - at the right time. Make it easy, with automated review requests (like those sent by Treatwell). And always respond fairly to reviews to show that you’re invested in the client experience. 

4. Client experience is everything 

Word-of-mouth referrals are invaluable when it comes to building your client base, so it’s worth going the extra mile (beyond your top-notch talent and products). Give great advice. Consider offering refreshments. Get to know your customers, and jot down things like their preferences in your client notes. All help to create memorable, personalised experiences that your clients feel like shouting about.

Word of mouth is how I get all my new clients. I also like to gain new clients and keep loyal clients happy by doing recommend a friend schemes. The new client gets a little discount, and my regulars get a thank you discount for recommending us too.”

Jen Olma

Nouveau Beauty Global Curriculum Leader

5. Make it easy  

Clients want convenience - not lengthy phone calls and waiting around for opening hours. Easy booking for potential new clients makes appointments more likely. Treatwell offers total booking freedom - clients can book 24/7, on-the-go, across multiple channels; and you can watch your calendar fill up without lifting a finger.

Do a social media sweep and ensure your details are visible for new clients: location, how to book, etc. This makes it super easy for new clients to find you and get booked in.”

Jamie Long

Nouveau Beauty Content Creator and HD Brows Lead Brow Stylist

Treatwell at a glance

Europe’s No.1 marketplace 

  • Up to 1 million monthly bookings 
  • Get noticed and booked like never before 
  • Boost bookings by 15% per year 
  • Exposure on Treatwell’s brand filter, where potential clients can search for Nouveau salons 

Smart salon management software 

  • Digital diary connected to 6 online channels your social media and reserve with google 
  • Unlimited SMS and email appointment reminders to reduce no-shows 
  • Manage marketing, appointments, staff, stock, and more in one place 
  • Plans to suit every salon size and management style 
Are you an HD Brows, Nouveau Lashes or K.B Pro trained artist? Ready to bring in new clients and boost bookings like never before?

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