Sarah Grace Downey

About me

I have been a brow stylist for over 8 years now. I started brows after always being obsessed with eyebrows. It’s always been the first thing I look at on a person believe it or not. 

I had a full-time corporate job and decided to complete a brow course and become fully obsessed with all things brows. I used to come into the salon two evenings a week and do brows after my other job. Over the years, my clientele grew and the demand for my services increased so I made the decision to quit my job and become a full time brow specialist. 

My favourite transformation

My key achievements

My key achievements include: 

• Teaching at a huge college in the North West 
• Winning awards for best brows 
• Being asked to be a part of the HD Pro team 
• Built a loyal client base which enables me to pick my own hours which fit around my children 
• Collaborations with a number of huge brands 
• Grown my social media to nearly 10k 

Why I chose HD Brows

I chose HD Brows due to the reputation and quality of their products! I chose to train with HD Brows because they are a well-respected and industry-leading brand known for setting the standard in brow shaping and design. Their reputation for excellence, high-quality training, and commitment to innovation made them my top choice. I wanted to be confident that I was learning from experts who prioritise both skill and artistry. 

What stood out to me was their in-depth training program, which covers not just the techniques but also the theory behind brow mapping, face shapes, and client consultation. I felt that HD Brows offered a more comprehensive and professional approach compared to other courses I researched. 

My favourite pro product

It has to be the Brow Dye. It’s great for creating custom colours because it allows you to mix different shades to perfectly match each client’s natural brow colour, hair tone, and skin tone. This means you can achieve a more natural and flattering look that enhances their features. 

Instead of using one-size-fits-all colours, professional HD tint let you adjust the intensity, warmth, and depth of the shade. Whether a client wants soft, subtle brows or something more defined and bolder, custom mixing ensures the result is tailored to their preferences and unique style. 

My favourite retail product

It has to be the Nouveau Lashes Lash & Brow Conditioning Serum. It’s essential to keep LVLs and lamination healthy. 

Top treatment tip

Exfoliate the clients brows prior to treatment! This ensures a clean application of tint and gives the best outcome. 

Make every set of brows your best work! Never cut corners and always provide the best possible service to every client.  

Advice for starting in the beauty industry

Don’t give up! It’s a hard road but as long as you’re consistent, you will reach your goals. Practice, practice, practice! Practice on all your family and friends and take lots of pictures in good lighting for your social media. 

Follow me

Instagram: @thebrowbossuk

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