Lauren Brocklehurst


About me

Hi, I’m Lauren, owner of Aurora Beauty Lounge, based in the heart of Elland, West Yorkshire. I’m 32 and a proud mum to my little boy and our fur baby. 

I’ve been in the beauty industry for 13 years now and still absolutely love it. After completing my Level 3 in Beauty Therapy and getting my Foundation Degree in Makeup Artistry, I worked in a salon before going self-employed. I’ve been running my own salon for the past 8 years and wouldn’t have it any other way. 

About 10 years ago, I discovered my passion for brows, which has been my main focus ever since. I also offer lash lifts, microblading, nails, and waxing – all delivered in a calm, welcoming space where clients can feel relaxed and confident. 


My favourite transformation

Before & After by Lauren Brocklehurst


My key achievements

  • Opening my own salon and building a loyal client base 
  • Becoming part of the HD Brows Pro Team – a dream come true after training with them 10 years ago 
  • Growing a business I’m proud of and doing what I love every day 

Why I chose HD Brows

The training is in-depth and professional, and the support from the brand is second to none. The results speak for themselves, and the products give me total confidence in every treatment I carry out. 


Why I chose Nouveau Lashes

Nouveau Lashes prioritise lash health, and natural, wearable results – all things that matter deeply to me and my clients. Their training is excellent, and the results are consistently beautiful. 


My favourite pro product

The HD Brows Brow Dyes – they’re versatile, long-lasting, and easy to customise. I also love the Crème Wax – super smooth and leaves a flawless finish every time.


My favourite retail product

The Browtec pencil – perfect for creating natural, hair-like strokes and easy enough for clients to use confidently at home. 


Top treatment tip

When finishing a brow, I love to add a clean concealer line along the baseline. It really helps define the shape and gives me a clear guide – any stray hairs that fall within the line are easy to spot and tweeze away for a super sharp finish. 


Advice for starting in the beauty industry

Invest in great training, stay consistent, and always be your authentic self. Building trust and a loyal client base takes time, so be patient, keep learning, and never compare yourself to others. Your individuality is what makes you unique and stand out. 


Follow me

Instagram: @aurorabeautylounge


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