Emily Rhodes

About me

With over 20 years in the beauty industry, I’ve built a trusted reputation as both a brow specialist and a media makeup artist. I’ve worked with a wide range of high-profile clients, including celebrities and influencers, with my work featuring in TV, editorial and campaign shoots. I’m also the founder of Snap Brows & Co, a thriving beauty business known for delivering expert lash and brow treatments with a personal touch and a loyal following. 

My favourite transformation

My key achievements

One of my proudest career moments has been becoming an HD Brows Pro Team member. Being selected as part of this expert team is not only a huge honour, but a reflection of my dedication to delivering results-driven treatments that enhance each client’s natural beauty. It’s also given me the platform to share my knowledge, inspire other stylists, and help push the brow industry forward alongside a brand that truly leads the way.

Why I chose HD Brows

I chose HD Brows because they consistently deliver on quality, education and innovation. Their approach allows me to offer completely bespoke treatments that enhance each client’s natural features—no two brows are ever treated the same. As a brand, they genuinely care about both their clients and their artists, and that shows in everything from the products to the training. Being part of the HD Brows community keeps me inspired, supported and always striving for excellence in every treatment I give. 

My favourite pro product

The HD Brow Tint range. The shades are so versatile and blendable, allowing me to create completely bespoke colours tailored to each client’s skin tone and hair colour. The pigments are rich, long-lasting and give a beautifully defined finish without being too harsh. Whether I’m going for soft and natural or bold and defined, the tint range gives me full creative control, and the results speak for themselves.

My favourite retail product

Brow Glue. It’s the one product I recommend to nearly every client. It gives that fresh, brushed-up, laminated look in seconds and holds all day without flaking or going crispy. It’s easy to use, works on all brow types, and is the perfect way for clients to keep their brows looking flawless between appointments. Total staple in any brow routine. 

Top treatment tip

Always take the time to map and assess the brows before starting any treatment. Brows aren’t just hair; they frame the face and even the smallest adjustment can make a huge difference. A thorough consultation, combined with precise mapping, ensures I tailor every step to enhance the client’s natural features. The prep sets the standard for the final result. 

Advice for starting in the beauty industry

Keep showing up, even when it feels slow. Building a loyal client base takes time, but consistency, passion and treating every client like your only one will set you apart. Never stop learning;  the industry is always evolving, and so should you. And most importantly, back yourself. There’s space for everyone, and your unique style and energy are what will draw people in. Stay grounded, stay kind, and the rest will follow. 

Follow me

Instagram: @snap_browsandco

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